/ metadata

Remove C2PA metadata from any file.

Platforms read invisible C2PA tags and label your content as "Made with AI" — even when it isn’t. Strip the manifest cleanly, keep the pixels untouched.

Strips C2PA metadata embedded by

ChatGPT / DALL-E

Images & videos

Sora

AI videos

Google Gemini

Images & Veo videos

Adobe Photoshop

AI-edited photos

Midjourney

AI images

Microsoft Copilot

AI-generated content

/ context

What is C2PA, exactly?

C2PA (Coalition for Content Provenance and Authenticity) is a technical standard for embedding invisible provenance metadata inside media files — recording which tool created the file, what edits were applied, and when.

The data lives in JUMBF containers, XMP packets, and platform-specific markers. You won't see it in your operating system's file properties, but every major social platform parses it server-side.

When the metadata says made_with: ai, the platform applies a label and may quietly suppress the post. That's the problem this tool solves.

/ the problem

Your content gets labeled as AI — even when it isn't.

Instagram flags real photos as "Made with AI".

One generative fill in Photoshop and the platform tags your professional work as artificial — even when 99% of the pixels are untouched.

The metadata is invisible — but every platform reads it.

C2PA tags don't show up in file properties. Instagram, LinkedIn, YouTube, and TikTok parse them server-side and label your content automatically.

Algorithms suppress AI-labeled content.

Once tagged, your post gets buried instead of going viral. One invisible byte is the difference between 100 views and 100K.

/ workflow

Clean a file in three steps.

01

Upload your file

Drag, drop, or paste. MP4, MOV, AVI, JPG, PNG, WebP up to 2GB.

02

We strip the manifest

C2PA manifests, JUMBF boxes, XMP provenance, and content credential tags — all removed.

03

Download clean

Original quality preserved. Videos are re-muxed without re-encoding. Lossless.

/ who it's for

Built for creators who use AI tools.

Photographers

You used Generative Fill to remove a distraction. Now Instagram labels the shot as AI. Strip the metadata, post your work as your work.

Video creators

You generated a clip with Sora or Veo for a larger edit. Remove the embedded provenance so it blends in without triggering platform labels.

Social media managers

You manage client accounts and can't afford "Made with AI" labels on branded content. Clean every asset before publishing.

Content agencies

Your team uses AI to speed up production. Clients don't want their deliverables tagged. Batch-clean before handoff.

/ alternatives

Why not just screenshot it?

Screenshots destroy quality. Re-uploading doesn't strip C2PA. Our tool does it right.

Our toolScreenshotRe-upload
Strips C2PA / JUMBF metadata
Strips XMP provenance data
Preserves original quality
Works on video files
No resolution loss
Handles batch files

/ faq

Questions, answered.

What is C2PA metadata?+
C2PA (Coalition for Content Provenance and Authenticity) is a standard for embedding invisible provenance data into media files. It records which tool created the file, what edits were made, and when. Social platforms like Instagram read this data and use it to add "Made with AI" labels to your content.
Why does Instagram label my photos as "Made with AI"?+
Instagram reads C2PA metadata embedded in your files. If you used any Adobe AI tool (Generative Fill, Neural Filters, Firefly) or generated content with ChatGPT, DALL-E, or Midjourney, the C2PA tag is automatically embedded. Instagram detects it and adds the label — even if the photo is 99% real.
Does removing C2PA affect my file quality?+
No. For videos, we re-mux the container without re-encoding — your video stream stays bit-for-bit identical. For images, we strip the metadata cleanly. You get the same file, minus the hidden tags.
Which tools embed C2PA metadata?+
OpenAI (ChatGPT, DALL-E, Sora), Adobe (Photoshop, Lightroom, Firefly), Google (Gemini, Imagen, Veo), Microsoft (Copilot, Designer), and Midjourney all embed C2PA metadata. The list grows every month as more tools adopt the standard.
Is it legal to remove C2PA metadata?+
Current laws vary by jurisdiction. In most countries, removing metadata from your own content is legal. We require you to confirm ownership before processing. Check your local regulations for specific guidance.
What file formats do you support?+
All major video formats (MP4, MOV, AVI, WebM) and image formats (JPG, PNG, WebP) up to 2GB.
How is this different from a screenshot?+
Screenshots destroy quality — you lose resolution, color accuracy, and pick up compression artifacts. Our tool removes only the metadata and keeps the file at its original quality. For videos, screenshots aren't even an option.
Do you store my files?+
Files are processed securely and deleted automatically within 24 hours. We never share your content with third parties.

/ ready?

Take control of how your content is labeled.

Strip C2PA in seconds. Lossless. Your work speaks for itself.